Sephora 2026 Holiday Sale Calendar — what shoppers should know

Sephora hosts assorted sales and events year-round, offering steep discounts on hundreds of must-have items. Shopping during these sales is the best way to stretch your budget while still indulging in the high-quality beauty essentials you love.

We’ve put together a comprehensive calendar of Sephora’s sales, so you never miss an opportunity to save. This list is updated regularly as new sales are announced, so bookmark this page and check back throughout the year. Also, to maximize your savings, be sure to sign up for the Sephora Beauty Insider program, it’s free to join and offers extra perks, discounts, and early access to sales.

January

While the start of the year may seem quiet for sales, Sephora ensures you can make the most of any leftover holiday gift cards!

• After-Christmas Sale: Major discounts on popular items kick off right after the holidays.
• Sephora Skincare Sale: January is also prime time for skincare lovers, with 50% off a featured skincare brand every day of the month. Start the year with glowing skin!

February

Looking to beat the winter blues? Sephora has you covered with mid-winter savings.

• Presidents Day Sale: In mid-February, score up to 50% off select beauty items. Who knew Presidents Day could be so glamorous?

March

Spring arrives with fantastic deals at Sephora.

• One-Day Deals (formerly Oh Snap): Designed to compete with Ulta’s 21 Days of Beauty, this March sale features up to 50% off select beauty items daily.
  • In 2026, it ran March 6–27, so expect a similar window next spring.

April

April might lack major holidays, but it more than makes up for it with incredible savings for loyalty members.

• Spring Savings Event: Discounts vary drawn from Beauty Insider tier:
  • Rouge: 20% off (early access)
  • VIB: 15% off
  • Insider: 10% off
  • Bonus: Sephora Collection items are 30% off for all members during the event.
• In 2026, Rouge members got early access April 10–20, while VIB and Insider members shopped April 14–20.

May

Get ready for summer with not one but two amazing Sephora sales!

• Hair Faves Sale (formerly Oh Hair Yeah): In 2026, this ran April 23–May 4, with up to 50% off select hair care items.
• Memorial Day Sale: Kick off summer with up to 20% off select beauty items during this late-May event.

June

While no major sales have been announced for June, Sephora’s Sale section on their site is always worth checking. You’ll find markdowns on haircare, beauty, skincare, and fragrances all month long.

July

July heats up with sizzling deals at Sephora.

• Summer Deal Week: A different featured item is deeply discounted each day of the week in early July, with 25% off select categories and up to 50% off select items.
• National Lipstick Day (July 29): Lip items, including high-end brands like Fenty Beauty, are discounted by up to 50% for one day only.

August

August delivers double the deals for savvy shoppers.

• Friends and Family Sale: A single-use 20% off coupon is sent to select shoppers in mid-August.
• 7 Days of App Deals: Exclusive discounts (often 25%) on assorted beauty items through the Sephora app. Download it beforehand to take full advantage!

September

Fall in love with the Fall One-Day Deals, featuring the same fantastic structure as the Spring version:

• Enjoy up to 50% off select items every day of the sale.
• Recent editions have started as early as late August, so watch for it from late summer into early fall.

October

October brings cooler weather—and Sephora’s haircare-focused savings.

• Oh Hair Yeah Sale: Early October offers another opportunity to score up to 50% off premium hair care items. Stock up before the harsh winter chill sets in!

November

November is a shopper’s paradise, and Sephora doesn’t disappoint.

• Beauty Insider Holiday Savings Event: Discounts drawn from tier (Rouge: 20%, VIB: 15%, Insider: 10%).
  • In 2025, it ran October 31–November 10, with Rouge early access starting October 31 and VIB and Insider access from November 4.
  • 30% off Sephora Collection items for all tiers during this time.
• Black Friday and Cyber Monday: Last year’s Cyber Week sale offered up to 50% off beauty must-haves and ran through December 4.

December

Close out the year with one of Sephora’s most festive sales.

• Gifts for All Event: Happening in mid-December, this sale offers 20-30% off most items. It’s the perfect time to snag last-minute gifts or treat yourself to some year-end indulgence.

Extra tips to make the most of Sephora’s Sales

• Set Sale Alerts: Sign up for Sephora’s newsletter and enable app notifications to stay informed.
• Shop Smart: Combine sale discounts with Beauty Insider rewards and discount codes for even bigger savings.
• Act Fast: Many sale items sell out quickly, so shop early for the best selection!

With this calendar, you’re all set to maximize savings and stock up on your beauty favorites throughout the year. Happy shopping!

Topics Gifts