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States for Coupon Clipping: Who Saves the Most Per Trip?

Coupons have always been a smart way to save, but in some states, deal hunting is a way of life. From digital codes to BOGO offers, shoppers are always looking for the best

States for Coupon Clipping: Who Saves the Most Per Trip?

Key Takeaways

  • New York state residents search for coupons more than any other state per capita.
  • Atlanta and Miami top the list for the most coupon searches among U.S. cities.
  • Montana shoppers save the most per trip ($53.71), followed by Massachusetts ($41.19) and South Carolina ($39.53).
  • South Florida is a hotspot for high per-trip savings, with Delray Beach, Fort Lauderdale, Hialeah, and Boca Raton all ranking in the top 10.

Where U.S. shoppers Search for Savings the Most

To identify the most coupon-obsessed states and cities in the U.S., we analyzed Google search volume per capita for coupon-related keywords. This revealed where consumers are most actively looking for savings on everything from groceries to printable coupons.

New Yorkers searched for coupons more than any other state, showing their dedication to bargain hunting. The top 10 states with the highest coupon searches per capita were:

  1. New York
  2. Washington
  3. Virginia
  4. Georgia
  5. New Jersey
  6. Maryland
  7. Massachusetts
  8. Nevada
  9. Connecticut
  10. Rhode Island

At the city level, Atlanta, Miami, and Orlando led the nation in coupon searches. The top 10 cities where deal-seekers were most active included:

  1. Atlanta, Georgia
  2. Miami, Florida
  3. Orlando, Florida
  4. Seattle, Washington
  5. St. Louis, Missouri
  6. Minneapolis, Minnesota
  7. Cleveland, Ohio
  8. Las Vegas, Nevada
  9. Baltimore, Maryland
  10. Pittsburgh, Pennsylvania

With search activity high across these regions, it's clear that keeping more cash is a priority for shoppers nationwide.

Shoppers across the U.S. use different tactics to keep more cash, from hunting for local discounts to applying digital tools. We analyzed the most popular coupon-related searches in each state to uncover how U.S. shoppers look for deals.

In some states, thrifty shoppers keep things simple. From New Hampshire to Nevada, "coupons near me" was the most popular search, showing a broad interest in nearby discounts. Others take a more strategic approach. For instance, in Wisconsin, Indiana, Kentucky, and Tennessee, shoppers were most interested in "best apps for coupons," suggesting they rely on digital tools to maximize their savings.

Regional trends also reveal what kinds of deals matter most. In the Pacific Northwest, "grocery coupons" topped searches in Washington and Oregon. Meanwhile, California, Florida, and Texas shoppers were most searching for "Buy One Get One Free" (BOGO) deals, making every purchase stretch further. In the Northeast, New York and New Jersey consumers prioritized "coupon codes," likely aiming to cut costs while shopping online.

Where Shoppers Save the Most

Applying Sacodes internal data, we determined per-trip savings and total dollar amount savings across states and cities to show where consumers are getting the biggest discounts.

Montana couponers saved the most per shopping trip, averaging $53.71 in savings. Massachusetts followed with $41.19 per trip, while South Carolina rounded out the top three at $39.53. South Florida also proved to be a hotspot for big savings, with Delray Beach, Fort Lauderdale, Hialeah, and Boca Raton all landing in the top 10 for highest savings per purchase.

Looking at savings by percentage, Arkansas led the nation with an average 18.4% discount per purchase, followed by Montana and North Dakota, both at 17.9%. But when it came to total coupon savings over the last year, New York City took the lead, with shoppers collectively saving $165,365—far more than any other city.

America's Biggest Bargain Hunters

Keeping more cash is a priority for shoppers across the country. Whether it's discount codes, grocery discounts, or BOGO deals, people are always on the hunt for the best bargains. Montana shoppers save the most per trip, while New Yorkers lead in total dollars saved. No matter the strategy, one thing is clear: coupon culture isn't going anywhere, and savvy shoppers will always find new ways to score the best deals.

Methodology

This study combines search trends with real-world savings data to provide a comprehensive view of where U.S. shoppers are most dedicated to spending less through coupons. We analyzed Google Trends search volume data per capita for the following coupon-related keywords to identify where consumers are actively searching for savings:

  • Best apps for coupons
  • BOGO deals
  • Coupon codes
  • Coupons near me
  • Discount codes
  • Shipping at no charge coupon
  • Grocery coupons
  • Online coupons
  • Printable coupons
  • Discount codes

We leveraged internal data from Sacodes to measure actual savings behavior across states and cities. The analysis included:

  • Total savings amount: the total dollar amount saved through online coupon use over the last year
  • Savings per shopping trip: [Savings Amount] / [Shopping Trip]; i.e., how much is being saved each time there is a coupon redeemed.
  • Average percentage saved per trip: the mean percentage discount applied per shopping trip

Internal Coupon data was from the 365 days leading up to February 4th, 2025. Search volume data was from the past two years and was collected on January 27th, 2025.

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