The Most Deal-Hungry Cities in the U.S. This Holiday Season — the practical version

By tracking searches related to "coupon," "discount code," and "discount" terms across the country, we found which cities are the most deal-hungry during the peak shopping season.

Key Takeaways

• Overall, Orlando, Miami, and Atlanta are the top 3 cities searching the most for holiday savings per capita. They're also the top cities making the most coupon-related searches.

• Miami, FL, is the city with the highest number of people searching for discount codes per capita.

• Fort Wayne, IN, is the top city searching for deals per capita.

• Alexandria, VA, is the top city searching for coupon extensions per capita.

Holiday Savings Hotspots: Which U.S. Cities Hunt for Deals the Hardest

Spending less during the holidays is on plenty of people's minds at the moment. Google search trends across 175 of the most populous U.S. cities reveal which places are the most determined to track down coupons and discount codes. Hover over any spot on the map (or use the search box) to see a city and its total holiday savings searches per 100,000 residents.

https://public.flourish.studio/visualisation/26314158/

Top 10 Cities Searching for Holiday Savings

1. Orlando, FL
2. Miami, FL
3. Atlanta, GA
4. St. Louis, MO
5. Cleveland, OH
6. Fort Lauderdale, FL
7. Salt Lake City, UT
8. Minneapolis, MN
9. Rochester, NY
10. Birmingham, AL

The chart below breaks down holiday savings interest by the exact types of searches people make. Each ranking reflects how often residents in each city looked up different savings-related terms during the holiday season.

• Coupon-related searches include anything with the word "coupon," like "best coupon."

• Discount code searches cover terms that include the word "code," like "discount code" or "discount code."

• Deal-related searches include anything with the word "deal," like "best deal."

• Coupon extension searches look specifically at terms with the word "extension," like "coupon extension."

These categories show the different ways people try to save, and which cities are searching for these tools the most.

https://public.flourish.studio/visualisation/26314408/

• Orlando, Miami, and Atlanta are the top 3 cities making the most coupon-related searches per 100,000 residents.

• Miami has the highest number of people searching for discount codes per capita.

• Fort Wayne, Indiana, is the city searching for deals the most per capita.

• Alexandria, Virginia, has the most searches for coupon extensions per capita.

Smart Ways To Save More This Holiday Season

Holiday spending can add up quickly, but a few simple strategies can help you keep costs in check without cutting back on the fun.

Try these budget-friendly tips:

• Compare prices across multiple retailers before you buy.
• Search for coupon or discount codes before checking out online.
• Sign up for store emails to access exclusive discounts and early promotions.
• Plan your orders in advance to avoid costly last-minute buys.
• Use loyalty programs or rewards points whenever possible.

With a little preparation and smart shopping habits, you can make your holiday budget stretch further and feel more in control of your spending.

Methodology

For this study, we collected and analyzed search data from Google Trends to identify which cities search for holiday savings the most. Specifically, we looked at search volume across the 175 most populous U.S. cities for November and December from 2021 to 2024 for terms like, but not limited to, "coupon," "best coupon," "discount code," "discount code," and "coupon extension." All search data was collected on November 13th, 2025.

Topics Promo codes